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In 2019, Principles over People was incorporated in the State of Utah. Almost effortlessly POP built momentum. It’s growth started, first, with family and friends who resolved to support the movement and live principally-based. Their involvement led others to be invited and commit to principles. Then, in July 2019, POP formally launched its efforts to change the world by ending hatred with principles.

​Everyday the Principles over People Movement is growing with new members — individuals, families, schools, and businesses. Its inspired interest as a legitimate and effective strategy in the fight against hatred of every kind. People are eager to join the POP Movement — to pledge their support and participation to end prejudices, inequality, and discrimination in their communities. POP Members have committed themselves to live by a simple standard whether at home, school , or work — to make principles like courage, justice, integrity, hard-work, and love matter regardless of people or circumstance.